NSAC: New Focus For ’09
The American Advertising Federation has sent out the preliminary information for the 2009 National Student Advertising Competition. This year the sponsor is the Century Council, an organization funded by major distillers with the purpose of fighting alcohol abuse and under-age binge drinking. With this new sponsor comes a new challenge for the competitors: public service advertising. This should be an interesting topic since the goal is no longer to sell a product, or brand, but to change behavior.
The goal of the marketing campaign is to use a $10 Million advertising and marketing budget to decrease binge drinking on college campuses. Each component must work as a cohesive campaign, as well as individually.
This new focus on public service gives a new purpose to the Competition. The participants are directly exposed to and effected by binge drinking, therefore, have insight into the importance of helping to stop it. They will see how much power they have as marketers and advertisers in changing people’s behavior and the best part is that they will be helping solve a major issue that effects themselves and their peers.
Stay tuned to get updates on how the National Student Advertising Competition unfolds.
For more information follow these links: