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AAF Student Competition

April 24, 2009

It’s AAF Student Competition time again!

This year’s regional competition was held in Salt Lake City and both our campuses placed! The Tucson campus earned First Place and the Albuquerque campus earned Third Place. The Tucson campus team will now be going to Washington D.C. for the National competition. This marks the fifth out of six years an Art Center school has won the at the District level and gone to Nationals.

The following is our Official Press Release:

“Tucson, AZ – The Art Center Design College Tucson and Albuquerque campuses swept this year’s District 12 American Advertising Federation National Student Advertising Competition, placing first and third, respectively. The District 12 Competition was held in Salt Lake City, Utah, April 17-19, 2009.

Eight colleges competed for the opportunity to attend the American Advertising Federation national competition June 4-5 in Washington, DC. This is the sixth time The Art Center has won the district competition in five years and has advanced to nationals beating University of Texas – El Paso, University of Arizona, Brigham Young University, University of Northern Colorado, New Mexico State University, and the University of Utah.

The National Student Advertising Competition (NSAC) is the premiere college advertising competition. It provides more than 6500 students “real-world” experience by requiring college students to design a strategic advertising/marketing/media campaign for one major, corporate sponsor. From over 200 colleges and universities, sixteen schools are selected as finalists to present their campaigns to a panel of industry marketing and advertising executives at the AAF National Conference.

This year’s corporate sponsor is The Century Council, a non-profit organization dedicated to fighting underage drinking and drunk driving. This year’s challenge was unique in that The Century Council asked college students around the country to create a campaign to decrease binge-drinking on college campuses.

Each college team developed an integrated $10 million marketing campaign targeting the 18-24-year-old youth market. For months, students worked to develop a marketing and advertising plan that included creating online advertising, as well as print and television ads, collateral material, promotions, new and traditional media selections, and appropriately allocating the budget.

The Tucson team members included presenters: Jessica Youde, Scott Mosteller, Jeff White, Cally Vick and Aaron Piatkowski. Other team members include: Derek Hoyle, Alessia Alaimo, Correne Hankins, Daniel Limon, Francis Neely, James Morley, Joel Cowdry, Lindsay Nortz, Marien Van Der Lelij, and Marisa Dominguez.

‘Real world experience is so important for today’s students. This experience has been both challenging and rewarding, as the students will be able to take what they have learned from this competition and apply the skills to their post college careers. The quality of the education students receive at The Art Center is evident in the success of our students at these types of competitions,’ said Sharmon Woods, President of The Art Center Design College.

Judges for this year’s event included
Erica Moulton, Director of Communications for The Century Council; is responsible for public relations, events, advertising and new media.

Sherri Anderson, Copywriter at Engauge in Columbus, Ohio; 13 years experience in crafting advertising messages, as well as teaching the subject at the Columbus College of Art & Design.

Kim Kemmer, Senior Planner for Prime Contact Research/Flint Communications; an industry veteran clients include brands such as Bobcat, AdFarm, BCBSND/WY, Alerus Financial and SMDC Healthcare.

Tom Sherer, Vice President and Executive Creative Director for Hydrogen, Seattle; as co-founder and award-winning designer clients include EBay, McAfee, Microsoft, Agilent Technologies, Kentworth Trucks and Quadrant Homes.

Tami Weitkunat, President and CEO of Mediacomp in Houston, TX, a media planning and buying service; is an expert in research, marketing and media planning for US markets as well as Canada and Puerto Rico.
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The Art Center Design College offers Bachelor of Arts degrees in Advertising and Marketing, Graphic Design, Interior Design, Illustration, Animation, Landscape Architecture and Bachelor of Fine Arts degrees in Studio Arts and Photography at two campus locations to over 650 students in Arizona and New Mexico.

Since 1983, The Art Center has been one of the leading providers of college art and design education. The Art Center is the only design college in the Southwest that has the same accreditation as major universities.”

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