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The Art Center Tucson Campus Places 11th at the NSAC

June 9, 2009

The Art Center Design College Tucson campus placed eleventh in the nation in the American Advertising Federation (AAF) National Student Advertising Competition held in Washington D.C. last weekend.

Art Center students were among the elite colleges that advanced after winning their district competitions. This year’s corporate sponsor was the Century Council. Each college team developed an integrated $10 million marketing campaign with the objective of decreasing binge drinking among college students.

For months, students worked to develop a marketing and advertising plan that included creating online advertising, as well as print and television ads, collateral material, promotions, media selections, and appropriately allocating the budget.

The National Student Advertising Competition is the premiere college advertising competition. It provides more than 6,500 students “real-world” experience by requiring college students to design a strategic advertising/marketing/media campaign for one major, corporate sponsor. From over 140 colleges and universities, 18 schools were selected as finalists to present their campaigns to a panel of industry marketing and advertising executives at the AAF National Conference.

The Art Center Design College students and advisors participating in the AAF National Student Advertising Competition would also like to give special thanks to the AIGA AZ Chapter for their sponsorship and generous support of the team competing at the National Competition.

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