Kellogg’s Branding Technique
Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Instead, a strong brand integrates multiple components, all of them necessary, including customer interactions, employee communications, and corporate philosophy and advertising and marketing efforts. But how far is too far when a company wants to brand market?
Recently Kellogg’s Corn Flakes decided to take a giant leap into the marketing world and laser-etched their logo onto their own corn flakes! It was mainly for publicity and to rebuild their already known image. But did their unique approach to market their cereal really work? Tell me your thoughts on their marketing move. Was it successful?
– Jenny GD/ AM