B&W Design Studio Packaging
I wanted to show the entire process of how a brand identity can be used in different marketing ways. The design studio B&W had implemented a corporate identity for the brand “seven”. It wasn’t the logo in isolation that makes the piece work, but the consistency of implementation across both print and web, giving a strong professional unity. This is a great example of how designing a corporate identity can develop full brand uniformity. It is like they say the medium is the message.
– Jenny GD/AM