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TACDC Takes 1st at NSAC (District 12)

April 26, 2010
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This past weekend The Art Center Design College in Tucson placed 1st at the annual American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC) for district 12.

Congratulations, awesome job. It’s on to nationals in Florida.

A bit about the National Student Advertising Competition (NSAC)

Every year, a nationally (dare I say globally) recognized corporate sponsor serves up an advertizing challenge for the nation’s colleges and universities. The sponsor discusses its current advertising and communication campaign, their brand’s history and their road ahead. They present this in a very real client-provider scenario and then turn it over to more than 150 student teams across the United States. The student teams research the client, their products, the client’s competition, their image and their brand’s position and then go to work creating a complete, strategic advertising, media and overall communication campaign for that client.

In the spring the more than 150 student teams then compete in their 15 respective districts, presenting their comprehensive campaigns to a panel of industry executive judges.

The winning teams from these 15 districts plus 1 wild card team go on to compete nationally. The experience earned from competing in this event, the opportunities to network with top agency recruiters and the bragging rights for those that actually place in the competition are beyond calculable.

“There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client”- AAF on the NSAC

-J. Hall

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